Guy Fieri Grillin’ For Greatness

Greg Betza tailgate stadium illustration

I’ve always been a fan of Guy Fieri, so I was thrilled to get a call to do some illustrations for his Miller Lite Grillin’ For Greatness campaign. Again, I was asked to draw a stadium! First, NBC Sports calls for the Stadium Series and soon after, Guy. The theme behind the stadium imagery is that his recipes (and Miller Lite) can be used during your tailgating parties... Read More

Four Seasons

Editorial illustration

It’s been a few years since I’ve worked for Four Seasons magazine, but I’m happy to have been asked to illustrate for them again. My last illustration for them dealt with Doctors Without Borders and this time I was asked to create an illustration for Australia’s Oaktree Foundation. Oaktree is a youth movement aimed at ending extreme poverty. It was amazing... Read More

Wine & Spirits

ink and watercolor illustration

I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and... Read More

Investment Advisor

Greg-Betza_Home

I’m really pleased to share this series I illustrated for Investment Advisor magazine. The topic is heavy, depression and suicide among retired men, and I wanted the illustrations to carry that kind of weight as well. I decided to use textured, somewhat “messy” backgrounds with shaky graphic lines, and slightly uncomfortable designs for the figures…hopefully... Read More

Guitar Aficionado

greg-betza_tree_of_life

An amazing illustration commission came to me about a month ago. I was asked to illustrate a story about a 100 foot tall Honduran Mahogany that has become a legend to guitar makers. The tree was found and felled nearly 50 years ago, but it fell in a ravine and could not be extricated. 16 years later it was rediscovered, purchased, and it’s figuring and pattern (in the grain... Read More

Retirement Advisor

greg-betza_UnderTheStars

Here are a few spots I did for Retirement Advisor magazine. The illustrations were all based on quotes by leading retirement-financial advisors. The “money-boat” was based on a quote about targeting areas where money is in motion. The party-goers under the stars illustrates a specific charitable event, “An Evening Under the Stars”. The original quote is about... Read More

Waitrose Kitchen

waitrose_greg-betza

I had a chance to learn about cricket! Waitrose Kitchen, the magazine of the British luxury supermarket chain Waitrose, asked me to do a series of illustrations to accompany a story about ‘team’ of cricket player chefs, restaurateurs and foodies. Unusual combination, but I always enjoy illustrating a topic I know very little about. Here are the drawings of the cricket... Read More