American Family Insurance

Continuous line illustration by Greg Betza

I have been working on a large series of illustrations for American Family Insurance. With Father’s Day just passing I’m happy to post this first illustration because I was able to use my son as my model. This Shel Silverstein inspired ad is appearing regionally in issues of Sports Illustrated.  Read More

Chicago Magazine


Had a chance to do some intricate line drawing for this illustration! It was interesting, and almost therapeutic, drawing all of these buildings and windows and streets and antenna and, and, and… And then I got to loosen up and work on a few lifestyle spots of  things happening in front of the architecture. Great layout by the AD too.  Read More

Four Seasons Magazine

watercolor illustration by greg betza

I was recently asked to create an illustration for Four Seasons Magazine. The story is about how children in Shanghai, a city with very little “green”, are being educated about the environment. I was really inspired by the opportunity to add a cultural feel to the illustration. Here is the final watercolor.  Read More

National Underwriter

Greg Betza financial illustration

My latest illustration was done for the cover of National Underwriter magazine. I pitched a few conceptual ideas about the “Independent Financial Professional” and ultimately they chose my financial landscape. Had fun with this one.  Read More

Guy Fieri Grillin’ For Greatness

Greg Betza tailgate stadium illustration

I’ve always been a fan of Guy Fieri, so I was thrilled to get a call to do some illustrations for his Miller Lite Grillin’ For Greatness campaign. Again, I was asked to draw a stadium! First, NBC Sports calls for the Stadium Series and soon after, Guy. The theme behind the stadium imagery is that his recipes (and Miller Lite) can be used during your tailgating parties... Read More

Four Seasons

Editorial illustration

It’s been a few years since I’ve worked for Four Seasons magazine, but I’m happy to have been asked to illustrate for them again. My last illustration for them dealt with Doctors Without Borders and this time I was asked to create an illustration for Australia’s Oaktree Foundation. Oaktree is a youth movement aimed at ending extreme poverty. It was amazing... Read More

Wine & Spirits

ink and watercolor illustration

I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and... Read More